K.I.T. with customers while on vacation

Can’t tear yourself away from work for a vacation this summer? But with portable technology and some planning ahead, you can stay in touch with clients and still have some fun.
Here are some tips he’s picked up along the way:

Email crucial information to yourself. If you have a power outage and your laptop battery [...]

great tech site for small business

SmallBizResource zeroes in on the tech and business issues that very small businesses grapple with on a daily basis. SBR’s lead blogger, Gayle Kesten, examines things like e-mail subscription lists, the political landscape, and tiny URLs. Kesten frequently acknowledges the issues of particular interest to the home-based worker and her Wednesday’s Woman feature is a [...]

Great Tech Blog for small business

SmallBizResource zeroes in on the tech and business issues that very small businesses grapple with on a daily basis. SBR’s lead blogger, Gayle Kesten, examines things like e-mail subscription lists, the political landscape, and tiny URLs. Kesten frequently acknowledges the issues of particular interest to the home-based worker and her Wednesday’s Woman feature is a [...]

an alternative to GOTOMYPC

If you want your technology in sync this year, here is an alternative for window users called live mesh.
All your devices working together
No more e-mailing attachments to yourself. Instead, synchronize the information you need across all your devices. The most up-to-date versions will be at hand when you need them—at home, at the office, and [...]

customize the music for your waiting room

Here is a way to customize the music in your waiting room with the help of a little technology – opentape.
What is it?
Opentape is a free, open-source package that lets you make and host your own mixtapes on the web.
Upload songs (via web or FTP), reorder, rename, customize the style, and share what you like [...]

where to find the political gossip on health care

While mainstream news coverage is still a primary source of information for the latest in policy debates and the health care marketplace, online blogs have become a significant part of the media landscape, often presenting new perspectives on policy issues and drawing attention to under-reported topics. To provide complete coverage of health policy issues, the [...]

working on YOUR competive edge

People are fickle, but we’re generally rational. When someone makes a choice (hiring, firing, choosing a vendor, buying a soda) they’re using some sort of internal logic and reasoning to support that choice.
As a marketer, you win when they choose you.
So, why choose you?
The answer to that question is your competitive advantage. What makes it [...]

dispelling a PR myth ….Seth Godin

New startups can spend hundreds of thousands of dollars racing after a dream: a giant splash on launch.
Just imagine… a big spread in Time Magazine, a feature on all the relevant blogs, a glowing review in the Book Review. Get this part right and everything else takes care of itself.
And yet.
Here are some brands that [...]

thank you note

When I use to run a clinic, I would write each of my staff’s name on a slip of paper and put them in a vase.  Every two weeks, I would draw a name from the vase and write and circulate a card to all of the staff to write one thing they appreciated about [...]

keep the fridge stocked

It happens to all of us. We are running late in morning, afternoon evening. Clients are running late all day. It is pouring raining, snowing or insanely hot! Either way there is always something getting in the way of the much needed breakfast, lunch or snack. This leads to crabby docs [...]