the best practice

A new book about building better practice.
Review
“The Best Practice is a timely and important contribution to the nation’s ongoing struggle to make the best in modern health care available and affordable for all Americans. Charles Kenney introduces us to the pioneers at the forefront of this movement, highlighting the remarkable progress they are [...]

marketing the invisible

The transformation from a manufacturing-based economy to one that’s all about service has been well documented. Today it’s estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles–automobiles, clothes, and tools–more and more of us are in the business of providing intangibles–health care, entertainment, tourism, legal services, and so [...]

a book to change your business

From Publishers Weekly
The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field’s reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don’t work like they used to, because such messages are so plentiful that consumers have tuned them out. This [...]

Hospital ….. by Julie Salamon

One thing is clear from Hospital, an account of a year in the life of Maimonides Medical Center in Brooklyn: Running a hospital isn’t much fun.
It’s a million chores made worse by financial worries, ethnic rivalry, bureaucratic infighting, personal avarice, unreasonable expectations and near constant complaint. True, it also means saving lives, relieving pain, restoring [...]

slow down with a good read

Tempted by a book of “one-minute bedtime stories” to read to his son and thereby save time while fulfilling, albeit barely, the paternal role, Honore had a moment of truth. Speed, he realized, was a cultural addiction that, far from enhancing his life, was eroding his pleasure in it. He set about finding those swimming–slowly, [...]

the art of pricing

Critical Praise for The Art of Pricing
“The key to getting that additional profit, Mr. Mohammed contends in a clear, conversational tone, is to offer customers a variety of pricing options and allow them to pick the one that works best for them…What is clear from Mr. Mohammed’s book is that it might be easier [...]

measuring your business

Hubbard explains how to “find the value of intangibles in business.” An excellent book and one which should be on every manager’s book shelf.
Hubbard has made what can be a deadly dull subject interesting and accessible. I found several examples for measuring exactly what I needed and always felt I could not measure. This book [...]

a little inspiration

Sometime in the winter, it is time to get a little spark of inspiration. One very quick and easy read is What’s Your Red Rubber Ball. This book is written by Kevin Carroll. He is an author, speaker and agent for change. His energy, wit, and humor, helps people harness the power of [...]

Words of Wisdom that Lie elseswhere

It is an age old question as to what makes a book the “best” or most influnential or better yet the key to success unlocking true success. In short this must be a book that speaks to you and your personality. Business Pundits are coming of with new lists of the best [...]