• what day is it ……

    December 2009
    M T W T F S S
    « Sep    
     123456
    78910111213
    14151617181920
    21222324252627
    28293031  
  • What Have I Missed?

  • what is my consult

  • Archives

marketing the invisible

The transformation from a manufacturing-based economy to one that’s all about service has been well documented. Today it’s estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles–automobiles, clothes, and tools–more and more of us are in the business of providing intangibles–health care, entertainment, tourism, legal services, and so [...]