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What is the purpose of a business blog?

There was some feedback from my interview on Blog Squad Radio last week about the Compendium Approach to Business Blogging was too Corporate.

I posted this reply:

I wanted to thank you both for a great session last week. Your questions were insightful and I really appreciate your open-mindedness for some of these new concepts.

A successful relationship requires direct communication. To get the right to build a relationship with a customer or prospect you have to first be found, second build credibility that a relationship with you will add value to the prospect or customer.

Blogging is spectacular for this stage of the relationship. From that point however 99% of the time that relationship is going to evolve to leverage some other medium…which might include face-to-face, email, telephone or even paper based things like catalogs.

You guys are a perfect case to show that a successful blogging program shouldn’t be measured by the number of comments…but from the amount of traffic and conversions.Thanks again,

Chris Baggott, CEO
Compendium Blogware

Advanced Business Blogging Strategy, requires that your employee and constituent content should be mostly about your business. Blog about your solutions, your customers, your aspirations as it relates to your products & services. This is what people are searching for…great blog information that helps them and builds trust.

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