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a resource for custom printed stickers – 24 hour delivery

StickerGiant was founded in 2000 by an unknown mad scientist named John Fischer and world renowned illustrator Mike Brooks. Since then John has made sure that StickerGiant works to source and sell ALL stickers that represent a myriad of views, Freedom of Expression through Stickers is our motto. Think of StickerGiant as a non-partisan clearing house for the 1st Amendment. We don’t write the stickers here, we just provide a place for others to express themselves. Remember, Diversity is what makes America Great!

In case you are wondering, the StickerGiant community consists of Liberals, Conservatives, Jewish, Christian, Muslim, and Atheist. We are a slice of the American pulse and we like it that way. So, stand up for who you are and pick out a sticker that represents who you are. Say it with stickers !

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search engine optimization blog

If you’re interested in optimizing your smaller business’ site to please the mighty search engines (and what smaller business isn’t these days?), then Search Engine Land’s blog is a blog stop you’ve got to take. Its postings are all about search — from the latest studies on search to lots of SEO tips to all you’ll ever want to know about Google. It’s “Day in Search” feature will keep you updated on everything (and that means everything) that is going on in the world of search. There’s an entry on simple ways to write search-friendly HTML code, Obama’s success in search, and even how to get the most out of a search marketing conference. If you’re your company’s SEO go-to guy, this blog has to be your first read of the day.

entrepreneurship

Are We Products of Our Entrepreneurial Environments? by Duct Tape Marketing

Fred RogersI’m not sure why this riff keeps running around in my head, but I thought I would pose it to my readers as a kind of fun, but potentially telling bit of research.

Owning a business, marketing a business, horn tooting, innovating, fearlessly charging into unchartered waters is the stuff of small business. It’s also often looked upon as something that requires special traits and characteristics that, well, some people just don’t profess to possess.

Many of the traits that make up the entrepreneur are ingrained as habits, I suspect, knowingly or unknowingly, by our well intentioned parents and caregivers.

Fear of failure is learned, fear of success is learned, fear over money and lack are learned, shame in tooting one’s own horn is taught, fear of being called different is acquired. Likewise, innovation can be an observed trait, authenticity in promotion can be taught by example, understanding that income is easy to create, that time is precious, that serving is noble, that, well, a bunch of other good stuff about owning a business, can be taught by example might just be the product of our upbringing.

My parents were entrepreneurs of a sort before the word had today’s cache and meaning. My father was an independent manufacturer’s representative and my mom raised ten children old school. She cooked, canned, gardened, sewed, laundered, sang and never worried about where the next ten bucks was coming from because she had tremendous faith in herself and the enterprise. They were stunning examples of the entrepreneur sprite. They were not without their flaws and fears, I mean, really, we’re all just making it up as we go, but I wonder what impact that had on my absolute firm resolve to do my own thing, to market joyfully and to promote with passion.

So, I’ve told you a little of my story and here’s what I’m wondering.

1) Why do you do what you do?
2) What did your parents do?
3) How did that impact your entrepreneurial spirit?

I swear there’s a point to this ramble, and I’ll let you know what it is after I collect your thoughts. Please share your story – good bad and ugly as it may be and in the words of the immortal Fred Rodgers“It’s hard not to like someone, once you know their story.”

dispelling a PR myth ….Seth Godin

New startups can spend hundreds of thousands of dollars racing after a dream: a giant splash on launch.

Just imagine… a big spread in Time Magazine, a feature on all the relevant blogs, a glowing review in the Book Review. Get this part right and everything else takes care of itself.

And yet.

Here are some brands that had no launch at all: Starbucks, Apple, Nike, Harry Potter, Google, William Morris, The DaVinci Code, Wikipedia, Snapple, Geico, Linux, Firefox and yes, Microsoft. (All got plenty of PR, but after the launch, sometimes a lot later).

I’m as guilty as the next entrepreneur. Great publicity is a treasured gift. But it’s hardly necessary, and the search for it is often a significant distraction.

It works for movies, in fact, it’s essentially required for movies. But for just about every product, service or company, the relentless quest for media validation doesn’t really pay. If you get it, congratulations. If you don’t, that’s just fine. But don’t break the bank or your timetable in the quest.

finding your market

What if your new rock group appeals to fans of the B52s? Or if your new book is just perfect for people who like Brad Meltzer? If you have a CD or a book or an idea that will appeal to a certain psychographic, it might not be so easy to reach just those people.

Dave came up with a super idea: go buy a bunch of B52s CDs. Then list them (brand new!) for sale on Amazon and eBay. Price them ridiculously low, like a dollar. The only people who are going to buy a copy are focused fans. Then, when you ship out the CD, include your new CD in the box as well. You’ve reached exactly the right people (purchasers! who spent money! who are fans!) at exactly the right moment. Why not include two or three in the box? Fans know fans, and they like spreading the good stuff around.

What a shame that Amazon hasn’t figured out how to provide this as a useful service. Amazon knows who buys a lot, they know who reviews a lot… why not ask those people if they want a free prize now and then? An influential person would earn the right to a huge number of free samples. Radio DJs used to get them… but now, of course, it’s us that are the DJs…

(It doesn’t work so well for used cars, of course.)

This works for other fields as well. If you have a massage service that is the perfect complement to customers of a personal training service down the street, why not give that trainer a dozen intro gift certificates she can use to thank her best customers?

MJ points out that the few mainstream publishers that promote their books spend $10,000 or more on ads that don’t work. Putting a book into the hands of 1,000 perfect fans may be a far smarter investment.

Thinking small, again. It tends to work.

eco-business: business cards

A growing topic on ever one’s mind is the enviroment. The cleantech industry is ever growing with good and poor options. One of the good guys is moo . Moo was founded in September of 2006 by Richard Moross. This London based company has a innovative product to help all business people in the area we love the most – networking. Moross started Moo because he was bored with the standard business cards out there, but tells us that business cards have been the most-requested item. Moo offers a standard-sized business card that is 100 percent recycled, recyclable and biodegradable. The eco-cards cost the same as the non-recycled cards. The company’snumber one product is the mini-card. Mini-card fans like the fact that they can print different Flickr photos on their cards, and easily customize the cards with colors and designs. This card is half the size fo the business card with beautiful pictures and designs printed on one side and your information on the other. They are an eye-catching card to meet your networking needs. In addition, they print notecards, postcards, and stickerpostcards. Given this company’s printing process is more efficient than the standard and by using innovative sive proportions, they are an easy way for a company to GO GREEN.

Giving it away for free

Many businesses are surely contemplating how to capitalize on all the high-profile events in coming weeks, from the national Democratic and Republican conventions to maybe even their state fair. But don’t just focus on how to make money off these events.

In fact, the best advice might be counterintuitive: Give your stuff away free.

Many small companies are devising special promotions or even products and services to sell around these events. But especially for small companies, it can be a hard sell. You’re competing with all the other companies out there trying to make a buck.

But nobody can resist freebies.

Freebies are everywhere at the Olympics. Companies, large and small, gave water bottles, T-shirts and even athletic tape to athletes and attendees in hopes TV news crews and photographers might blast a shot of their gear to media outlets world-wide. They showered goodie bags on the athletes or simply handed out stuff outside the games.

Though a small company may not have access that large companies like Coca-Cola Co. do at such events, they can still get attention from the crowds.

Beyond the branding potential big events bring, marketing experts say there are other good reasons for giveaways. For one, consumers can try your product and, if they like it, they’ll say only good things to other people about you. Word of mouth is a powerful marketing tool.

Marketing guru and blogger Seth Godin is a big advocate of giving away free stuff. (He even wrote a book about it that came with its own free ebook.) His point: When you give stuff away free, you’re also selling stuff you wouldn’t have sold without the freebie. If people like your free stuff, they’ll come back for more – and pay next time.

What do you think of that advice? Have you ever given stuff away for free?