Big Corporatations try and make things so complicated. I always say that innovation starts at the bottom…the so called Minor Leagues. Think sports marketing, everything cool in sports marketing (bat night, concerts, fireworks…even frisbee dogs) started in Minor League Baseball.
This is especially true in business blogging. With the advent of Affordable blogging software, some of our best bloggers turn out to be coming not from the ivory towers of the fortune 500, but from the SMB’s. Forget Jonathan Schwartz or Robert Scoble…
If you want to emulate great Blogging Best Practices, pay attention to Lizan Brand.
Lizan is focused on Blogging for Search. She highlights high value and unusual products using all the best SEO tactics including the right keywords, geo targeting and blended search favorites like video. Why?
So when someone is looking for a specific product or a drink recipe in Greenfield or any of the surrounding communities like the big city of Indianapolis, she’s the number one choice.
As a result, she has been featured in the Indianapolis paper which is over 20 miles from her store. This week she was featured in DMNews (trust me, she doesn’t consider herself a direct marketer) and the things that she blogs about, she is now buying by the case. This is the best thing about Business Blogging, telling a great story about things that move your business forward.
Sure Greenfield Liquors sells 6 packs of cold Miller Lite, but her profits come from high end wine and Liquor. Blogging on these topics rings the cash register.
Filed under: small business | Tagged: blogging |
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